From C Student to White House Award Winning CEO


Look past your circumstances and get creative!

For the past decade Felecia has dedicated her life to inspiring a new generation of leaders through her conversational talks on Entrepreneurship, Tech Innovation Inclusion, Funding and Personal Branding. 

An author and globally sought after speaker, Hatcher has been honored at the White House as one of the Empact Top 100 Entrepreneurs under 30 in 2011, and honored as a 2014 White House Champion of Change for STEM Access and Diversity, Featured in Forbes,  on the NBC Today Show, MSNBC, Grio’s 100 African American’s Making History, a TEDxMiami and TedxJamaica Presenter and featured on the Cooking Channel, Inc Magazine, Wall Street Journal Japan, Comcast, WLRN/NPR, Miami Herald, Entrepreneur, Ebony, Vibe, Essence Magazine and Black Enterprise.

I was a horrible student in high school who created her own luck...

As a “C” student in high school Hatcher beat the odds and won over $100,000 in scholarships to attend college by getting creative. She used her experience and knack for personal marketability to start her first business called Urban Excellence as a freshman in college at Lynn University. 

As a college students, Hatcher built and ran innovative college prep programs for companies like DeVry University, MECA, AMPS Institute, the YMCA,TED Center, Mount Olive Baptist Church and the Urban League.

After leaving college early, Hatcher went on to a successful career spearheading experiential marketing, product launch and social media campaigns around the country for tech companies like Nintendo, Sony, Stage Coach Island (Wells Fargo's 2nd life video game), Microsoft, PNC and food giant Little Debbie (Mckee Foods). 

Hatcher also worked for the NBA's Minnesota Timberwolves as the Front Office Marketing Manager for the Minnesota Lynx and spearheaded a huge increase in single game ticket sales and ran their 10th anniversary re- branding campaign.

Yes it's true...

I fell down chasing an ice cream truck in heels...

After falling flat on her face while attempting to chase an ice cream truck in heels, Hatcher started a gourmet popsicle and ice cream catering company in 2008 with her husband Derick Pearson. The company specializes in vegan friendly and spiked popsicles for events and retail and private label manufacturing. Again tapping into her knack for marketing Hatcher formed many strategic partnerships through her company Feverish Ice Cream using popsicles to help companies like Procter and Gamble, Paypal, Google, Trump, Air BnB, Universal Music, Adidas, West Elm, Jamison Whiskey, Whole Foods, Live Nation, Bacardi, JCrew, Capitol Records, Maker’s Mark, The US Census Bureau, The W Hotel, Playboy, Tom Cruise, and Vitamin Water promote their new products through her trucks, carts, social media networks and sponsored ice pop give-a-ways of private label and custom pops.

In 2012 the couple raised major VC funding opened a Retail Store and large scale manufacturing facility. The company which Felecia ran for 7 years was dedicated to sustainability and innovation donating a portion of each Popsicle sold to charity as well as founding a youth entrepreneurship program called PopPreneurs in 2010 where Hatcher and her partner Derick Pearson taught kids in urban areas how to become entrepreneurs through ice cream carts  and in 2012 they founded Code Fever which at the time taught teens and their parents how to become creators of technology. The couple sold Feverish Pops in 2015. 

Founder of National Conference to promote inclusive innovation and rid communities of innovation deserts...

Hatcher now serves as an advisor to startups, and  travels the world speaking to students and entrepreneurs about Personal Marketability, Building a business with limited funding, ridding communities of innovation deserts and overcoming failure! Hatcher also works extensively with government, foundations, schools and VC's to increase Inclusive Innovation in Miami and communities across the globe to make their startup communities more inclusive through Space Called Tribe CoWork and Urban Innovation Lab, Code Fever, Blacktech Week and VC in Residence programs.


It took me 10 years to write my first book and 6 months to write the 2nd SMH...

Hatcher is the author of 5 books The “C” Students Guide to Scholarships (Petersons), Start your business on a Ramen Noodle Budget (Petersons), FOCUSED Strategic Action Planner, How to become an Epic Expert, PopPreneurs and her upcoming book titled FAILURE your greatest Success Story.


2017 NationsSwell/Comcast NBC Universal Tech Impact Allstars

2017 Black Enterprise Tech Connext Game Changer

2017 Echoing Green Fellowship

2014 White House Champion of Change for STEM Educational Excellence Access and Diversity for African Americans

NBC's Grio 100 Top 100 African American's making History

Legacy Magazine 50 under 50 Most Powerful and Influential Black Professionals 

Legacy Magazine 2015 Trailblazer of the Year

Ruth Shack/ Miami Foundation Leadership Award 2015 / Leave a Legacy Award 4 UY8Miami Foundation 

Womenetics Millennial Money Maker 

Empact 100 Top 100 Entrepreneurs Under 30 honored at the White House 2011. 

Essence Magazine Tech Master

Black Enterprise Innovator of the Week

2014 Top 100 Miami Tech Week

2015 Top 100 Miami Tech Week

Stiletto Magazine Entrepreneur of the Year 2013

Miami's Power 30 under 30's Top 10 Superstar Entrepreneurs Under 30

NBC's Grio 100 Top 100 African American's making History

Legacy Magazine's Leaders of Today and Tomorrow Top 40 under 40.

Featured on the NBC Today Show

Featured on the Cooking Channel's Unique Sweets

TedxMiami Presenter

TedxJamaica Presenter

White House Young America Presenter